Drafting newspaper advertisement

To be able to get the viewer interested we decided to create a documentary that would quite shock them, this would mean that they would remember about the documentary. We got the idea of people because of course people have hair but we would make the people stand out by making them look different than they normally are seen, because our documentary was focused on hair we wanted the poster to also be focused on hair. Taking away the the face this made the main focus of the poster the hair. Before starting we drew out what we wanted the poster to look like as a rough idea. Here is the rough sketch:

We decided that we wanted to put two girls and one boy on the poster, this was because even though the documentary is for both genders we think that there would be more girls interested. Here are the original photographs before we started to edit them:

We edited these photographs on Adobe Photoshop using different tools like colour variations, heeling, text, drop shadows and cloning. Using these created the poster. We think we experimented quite a lot with Photoshop to try and create the poster but we also went with codes and conventions of normal Channel 4 posters like the use of boxes text and we also looked a lot of text to try and get the closest match to the Channel 4 text. These are the edits separately: