Target audience research

The questionnaire we gave 30 people and asked then to fill out:

The results after we calculated everything up and created pie charts using Microsoft excel.

Question 1:

Question 2:

Question 3:

Question 4:

Question 5:

Question 6;

Question 7:

Question 8:

Question 9:

Question 10: 

We asked these questions to some of the public so we can get an idea of what they like and dislike as well as what they are interested in. What we could also use these statistics for is facts that we could maybe include into the documentary in some way. The first few questions were about age, gender ect because we needed to know what who our audience would be and what sort of audience we wanted it to be targeted to. Age seemed to be a big variety of people and we decided that we would reach out to a wide variety of ages because most people are always interested in hair in some way. Our target audience would be 16-30 because thats where the ages were more interested in hair and cared about it.

Also here are some video recordings of some people answering the questions:

Scriping voiceover

Documentary:-

We wanted to keep our scripting simple because we wanted the documentary to speak for itself but here is what we are going to put into our documentary through voiceover.

In this documentary we will be looking into hair disasters that have happened to us all - this part of the voiceover will be put into the start to introduce the documentary when the montage starts to play.

We will take to the public about personal experiences and celebrity hairstyles that have shocked us all -This part of the voiceover will be for part of the explanation to the audience what is happening when we show vox pops from the public.

Celebrities have been making an impact on the publics hair since we can remember. From Miley Cyrus' shocking short hair to Nikki Minaj's extreme bright dip dye - This will be used over the start of a celebrity montage which will show different archive clips of different clips, this was to show show the celebrity world is impacting the publics.

One of the main influences on society is the celebrity Lady Gaga, ever since her popular video "Just dance" that was released in 2008 - We chose to show Lady Gaga as an example of a celebrity that has impacted a lot of the public's hairstyles.

Over the years hairstyles have changed, but now they are becoming more dramatic because of celebrity influences - We had this voiceover because we wanted to show a timeline of famous/popular celebrities that have always been influencing us.

Planning

Above are the questions we are going to ask two hairdressers who work in Toni and Guy. Below the questions labeled for the hairdressers are the questions we asked some of the public on camera too.

We then asked these questions to a older person to see what their stories to these questions would be.



We then asked 3 students that are studying at college these questions. We asked students these questions because more young people these days are more experimental which means they have a lot of hair disasters than say the average older person.

Brainstorming of content for documentry

Possible interviews:

Interviews with hairdressers - this will show the "masters" of hair and their thoughts on it.

Interviews with owners of hair salons, asking many hairdressers not just one or two would be best becasue we are then telling the audience that we are not biased about certain things and are giving different types of people their opionions on the questions we are asking.

Interview with a famous hairdresser such as Lee Staffrod, this interview will be full of questions where we can question his beliefs on dying hair and problems with heat products like straightners.

People that regularly go the the hair dressers to see the affects that may have on them and their hair.

Archive material:

Video and photo's of people, celebrities ect. Things that have gone wrong, wacky hair cuts or colours ect. Also shocking celebrity hair mistakes.

The video footage will include tutorials of people dying their hair. The YouTube footage of tutorials of people styling, cutting and dying their hair will help us because we will then try and test these out on a model to add a bit of fun in the documentary.

Photos will include of people that have haircuts gone wrong. Dying that has affected the hair or has changed the attitutde of the person, like confidence.

Music:

Music that could be assiociated with hair such as the song by Willow Smith "I whip my hair". Catchy songs that the target audience would know.

Cut aways:

Of people with different hairstyles/colours, styling their hair, hair products in shops/hairdressers ect. Clips from TV shows like 'Celebrity Scissorhands' and tutorials from YouTube.


Vox pops:

Video footage of some of the public answering some questions about hair, such as style, length, colour ect. This shows to the audience that we are getting the publics view not only just the hairdressers.

Style of Voiceover:

I think that the voiceover should be a manly soothing voice, I think this because most documentaries have men to do the voiceover aswell as if we were to have a woman doing the voiceover it would be too cheerful and wouldnt show athority over the audience like we want. As the documentary is about hair I think more woman than men would watch it and would prefer to listen to a man rather than a women. The voice also has to be clear so the audience understand and shouldn't be a accent that could or would annoy the audience because it may cause us to loose viewers.

Research for documentry

Primary research:-

We asked a hairdresser at Tony and Guy could we interview them in their shop and they agreed, so we had our first interview and film footage for part of our documentary.

http://www.warrington.gov.uk/info/200766/town_centre/412/town_centre_area_team

We then wanted to do some vox pops outside the hairdressers so to do that we had to get in touch with Warrington town centre area team to get their permission and we did this by looking on their website and finding their details so we could phone them to ask if it was possible.

Secondary research:-


Archive material from YouTube:

We wanted to show shocking celebrity hair cuts so we will uses footage from youtube to create small cut aways to show this.

We have many that we use small parts that show the celebrities hair.

Here below are videos we took on youtube which we will use to form a timeline of celebrities that have influenced people's hair over the years.

Here is a video that we used a small clip to show evidence of what one of the interviewee's say in an interview. We use the small clip to show the audience what the person is talking about.

Music for the documentary which will be heard in the background. We chose to use this for the background music because the lyrics are similar to what we are documenting.

Formal proposal for documentry

The topic of the documentary is hair, different types, hairstyles, dying ect. The type of the documentary will be mixed because we will have narration as well as interviews. Its a modern style that is used quite often now for reporting. We want our documentary on Channel 4 as this is where most mixed documentaries are shown and are most popular. It will be shown 8pm-8.30pm, its will be followed directly after the 7 o'clock news which is what most people are watching then. Also by 8pm most of the popular soaps have finished so people are looking for something else to watch which could be our documentary. Its also during the watershed so the younger audience might be interested in watching it too. The target audience will be a wide audience from young to old as the topic of hair reaches out and interests most people, this will give a popular viewings because there will be many people watching the documentary. It will be based on hair disasters, things that have gone wrong with peoples hair, like cuts, dying ect. Colour scheme is going to be blue and pink because they are gender friendly for both genders, males and female. They are going to be light colours so that they are not distracting from the footage.

Primary research would be finding people to interview, permission with golden square for vox pops.

Secondary research would be tutorials, music for the background.

The outline will be montage for the introduction of what will be in the documentary, video tutorials, facts.

Cameras (small and big), tripod, people to interview

Initial plans

Topic: Hair

When we finished brainstorming our ideas we narrowed our ideas to four that we think would be the best choices. These four are Cats, Hair, Food and Computers. Our first choice was Cats, things positive about this topic would be easy to film footage because a lot of people have cats and we would be able to interview a lot of the owners. The negatives of doing this was that we thought it was too broad of a subject and one of the group members is allergic so it would be difficult to film.

Our second choice was hair, this is would be good to do because most people have hair or have stories about it so the filming would be interesting and their is also a variety of options like hair styles, hair dye, cuts, hairdressers. Food was our next option we thought this was too broad and it would be difficult to focus on a point for 30 minutes because we think it would drift from the subject.

Our last choice was computers, we thought this would be an interesting subject to do as there are not many documentaries out there that have got this subject. It could be focused on things like the past and future of the technology or it could be how its changed how we live ect. A reason why we didn't choose this subject was because we thought the people in our group didn't know enough information on the subject to be able to create a 30 minute documentary on the subject.

After brainstorming a lot of different ideas we decided that hair would be then best topic to base our documentary on. There is various different subjects that are based around hair that we could include in our documentary such as hair dye, hairdressers, hair loss, hair style ect.

Target Audience: The target audience for our documentary is females and people who really care about there hair. The age group would be between 16-30 years old, we think these people would be the people that would care most about their hair.

Scheduling: Evening time would be the best time to have our documentary on television. Around 8pm-9pm would be when it was on because it would get good views because its after the 7 o'clock news and a lot of their audience would start watching the documentary. It is also after the popular soap TV shows so people are more than likely to watch the documentary if there's nothing else they would normal watch at that time. Its also when the watershed is on so also children will be interested. I think the documentary should be on Channel 4 because that's where the most interesting documentaries on TV are shown and watched the most.